Mastering Data Mining: The Art and Science of

Mastering Data Mining: The Art and Science of Customer Relationship Management by Gordon S. Linoff, Michael J. A. Berry

Mastering Data Mining: The Art and Science of Customer Relationship Management Gordon S. Linoff, Michael J. A. Berry ebook
Page: 512
ISBN: 0471331236, 9780471331230
Format: pdf
Publisher: Wiley

General data mining site: www.kdnuggets.com. Mastering Data Mining: The Art And Science Of Customer Relationship Management. As someone who has grown up in the world of traditional decision support systems (massively large data warehouses, business intelligence systems and tools, ERP & CRM systems) I have had the opportunity to be on both .. Mastering Data Mining: The Art and. Mastering Data Mining: The Art and Science of Customer Relationship Management Author: Michael J. Data mining books: Mastering Data Mining: The Art and Science of Customer Relationship Management (Berry and Linoff) - useful applied text. Deshpande, “Multidimensional Data Analysis and Data Mining Dreamtech Press 8. From a science standpoint, one cannot hope to do true data mining on web analytics data, due to all the reasons you outline in your post. Berry, Michael J.A., and Gordon Linhoff. Michael Berry and Gordon Linoff “Mastering Data Mining- Art & science of CRM”, Wiley Student Edition 7. Upper Saddle River, New Jersey: Prentice Hall, 1997. 0471331236 Mastering Data Mining: The Art and Science of Customer Relationship Management Michael J. Mastering Data Mining: The Art And Science Of Customer Relationship Management Description. Linoff Publisher: Wiley (1999), Amazon. From an art standpoint, an almost infinite amount of information can be used in an appropriate manner. Mastering Data Mining: The Art and Science of Customer Relationship Management.